Lights On Romania is a private initiative meant to bring light artworks in the public space.

Dates: 16 November – 31 December

Visitors: 100.000+

Entrance fee: free

Location: Cluj-Napoca, indoors & outdoors

Developer: Asociația Daisler

Lights On Romania 2018 poster
SiteInstagram

Keywords: lightsonromania, museum of the moon, luna din biserică, mi-e dor de tine, light circuit

My role: Artistic director

Context: First edition; lots of assumptions to be challenged; limited local support; no marketing budget;

Short description: Young festival focused on developing an ecosystem of local light artists, attract professionals, and educate the public regarding contemporary art in public spaces. The selected artworks that are presented in both the public and private space come with stories meant to bring out the need for awareness in different problematic areas. Both foreign and local artists are invited to transform Cluj-Napoca into a huge open air contemporary art gallery.

Outcomes

The first light art event in Transylvania
First exhibit of a contemporary art piece in a Romanian church
More than 700.00 people reached on Facebook / Instagram, organically
14 artworks on display, including works by 3 foreign artists
4 window shops transformed into spaces that showcase artworks
4 activations / extension events related to the installations (the Moon farewell concert, Beard Brothers mobile for disabled persons, 3 generations photo exhibition, special tour for schools)
42 free guided tours
Itinerary light artwork adopted for one day by locals in their homes - Private Moon
Visitors' profile - surveying and research led by Manuel van Hoben
Guest lectures with the international artists - Alaa Minawi, Leonid Tishkov

Artists & installations

Luke Jerram (Museum of the Moon)
Alaa Minawi (hand in hand ...)
Silviu Ciora (The Tunnel)
Asociația Daisler (Mi-e dor de tine)
Leonid Tishkov (The Infinite Column of Light, The Tree of Light, Private Moon, Red Sun, Fallen Star)
Szoke Eszter & Tanczos Katalin (Forest Spirits)
Diana Buga (Spectrum, Subtle Light)
Anca Stătică (Traces)
Cristina Pop-Tiron (Dare!)

Partners & support

Partners: Primăria Municipiului Cluj-Napoca, Enel, Carmangeria Moldovan, Iquest Technologies, Doubletree by Hilton, Caralux, Cluj Guided Tours, Betfair Romania Development, Daisler Print House, Târgul de Cariere, Marty Restaurants, Tabita, GuildHall. Communication partners: Clujlife, IQads, Kiss FM.

The team

Andi Daiszler, Daniel Popescu, Mihai Daniel Cotos, Raul Petri, Adrian Bălan, Larisa Jitaru, Horea Gruiță, Kovács Bálint, Gabriel Aldea, Vlad Cupșa & David Vizi (Komiti), Talo. Adopted international members: Manuel van Hoben.